How SEO Works


If you create content for the web, then you’ve probably been advised of the importance of search engine optimization. SEO is the process through which search engines rank websites. If you want your web page to be found, SEO is crucial; the top-ranked site on any search ranking will receive many more visitors than the second-ranked one and considerably more than the tenth ranked on Below is some information on how search engine optimization works.

At first glance, SEO seems complex and while it can be, it doesn’t have to be. The core of how search engine optimization works is based on the user experience. Well-written, authoritative content will rank higher than badly written content stuffed with keywords. Search engines are looking at four main categories in their algorithms: content, user experience, authority, and community– essentially, the same things that your visitors will be looking for.


Content speaks to the information on your site. Content written for the purpose of SEO should be well-written; it should be grammatically correct and the author should appear to be an expert on the subject. While keyword placement is important, it is crucial that the web page read naturally, and as such, “keyword stuffing” should be avoided. Basically, write your web page for your audience, without consciously worrying about SEO and the rest will fall into place.

User Experience

Just like visitors, search engines are looking for websites that are easy to navigate and work properly. If you were visiting a site and had to click through 20 pages to find the information you were looking for, you would probably leave, right? Search engines have the same reaction, as they are meant to mimic the user. Concentrate on building your site around your viewers and the search engines will respond positively. Authority

Search engines, like users, want to get to the best information with the fewest number of clicks. As such, authority is an important component of how search engine optimization works. The more external sites link back to your site in their content, the higher your site will rank. Similarly, if you link to other sites, then your information appears to be better researched and you will be seen as a higher authority. Links are crucial to SEO success. However, a word of caution: just posting links on your page will not create the authority needed; links should flow naturally in the content to give the maximum effect.


As of January of 2013, search engines take social media presence into account in their algorithms. This means that platforms such as Facebook and Twitter are integral to your rankings. However, just like the other aspects, it is important that the social media appears to be an organic part of your website’s performance. This means that stuffing social media in as an afterthought will not help you– and might even hurt you. Instead, focus on developing your community naturally through the related social media platforms and let your audience do your work for you

Like many things in life, search engine optimization is something that should appear effortless. If you try to cheat the system with obvious attempts to trick the search engines, then the search engines will know. Thankfully, if you are concentrating on your audience, then the search engines will take notice and your site will rank well.